Social Leverage Letter | Issue #66

The rise of Artificial Intelligence (AI) is a trend that will have significant implications for your business. Machine Learning (ML) is ground zero for unleashing the potential of AI for businesses, governments, and consumers. Industries and Institutions vary, but the fundamentals stay the same. We

In the first session of this year's Beyond Business discussion series, Wharton professors Michael Roberts and Daniel Taylor explored how analytics is influencing the field of finance, bringing new efficiencies while creating new challenges.…Read More

Vital statistics of Napoleon's deadliest campaign

Listen to this episode from Infinite Loops on Spotify. Julia is the co-founder of Rosetta Analytics Inc, “an alternative asset manager that is pioneering the use of advanced artificial intelligence to build and actively manage liquid investment strategies.” Prior to co-founding Rosetta, Julia served as President of Wilshire Consulting and was a member of Wilshire’s Board of Directors and Consulting Investment Committee. Julia joins the show to take a deep dive into deep reinforcement learning and Rosetta’s pioneering work using AI as the basis of its investment strategies. Important Links: Rosetta Analytics Julia’s LinkedIn Show Notes: Julia’s journey from Wilshire to Rosetta Defining deep reinforcement learning AI and non-linear thinking Using adaptive models Overcoming the human need for ‘why’ Pitching deep reinforcement learning models to new investors Telling positive stories about AI; improving our discourse “Wake up and look for the joy”; “overcoming fear is the biggest barrier to success” Books Mentioned: What Works on Wall Street: A Guide to the Best-Performing Investment Strategies of All Time; by Jim O’Shaughnessy The Beginning of Infinity: Explanations That Transform the World; by David Deutsch The Fourth Turning: An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny; by William Strauss and Neil Howe

Listen to this episode from The Marketing Book Podcast on Spotify. Decoded: The Science Behind Why We Buy by Phil Barden About the Book: A groundbreaking exploration of purchasing behavior and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation. About the Author: Phil Barden has over 25 years of client-side brand management experience (Unilever, Diageo, and T-Mobile). Whilst responsible for T-Mobile's brand positioning and development around Europe he became a client of DECODE marketing consultancy and first encountered ‘decision science.’ DECODE’s work led to the Liverpool Street flash mob dance ad, which increased T-Mobile sales by 49%, and further work cut customer churn in half. This epiphany led Phil to set up DECODE marketing in the United Kingdom. Phil lectures on decision science for the IPA and APG Diplomas, various MBA and MSc programs and is a regular speaker at client and industry events. And, interesting fact – at a corporate lunch years ago, Princess Diana sat next to him and gave him her dessert! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/decoded-phil-barden

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