Social Leverage Letter | Issue #54

Exposing your Brand to a Larger Audience, Iterating for Success, and Some Advice from Simon Sinek

Author

Pete Weishaupt
September 11, 2022

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READING 

Expose your brand and business to a larger audience.Podcasting is a marketing tool founders and startups shouldn’t ignore. Visibility is critical for your success, and a podcast will give you greater reach than conventional advertising methods. In addition, your podcast could open the door for strategic partnerships, shape your brands identity, and create intimacy with your customers. 

5 Reasons Entrepreneurs Need To Start a Podcast

Embracing the magic of podcasting is a marketing tool that entrepreneurs cannot ignore.

https://www.entrepreneur.com/growing-a-business/5-reasons-entrepreneurs-need-to-start-a-podcast/433988

Quantity versus quality.

Can quantity lead to quality? This short story illustrates why sometimes iterating, and iterating quickly, can often can lead to a better outcome in many endeavors. 

Short Story: Quantity versus Quality — Social Leverage

I came across a story from my friend Derek Sivers about a pottery teacher who did an experiment. The teacher divided the class in half. He told the first half they’d be making just one piece of pottery for the entire semester. They would be graded only on that single piece of pottery, so they would

https://www.socialleverage.com/blog/2022/9/5/short-story-quantity-versus-quality

LISTENING

People ask questions about the things they want, not the things they need. “How do I hire a copywriter?” isn’t a bad question, but is it what you need? You probably need to increase your conversions; and you don’t need a copywriter for that. 

In this short episode, Noah Kagan tells you what you need to hear about compensating initial hires, allocating your marketing funds throughout the funnel, as well as his own process for interviewing contract copywriters.

‎Noah Kagan Presents: Answering Your Questions #10 on Apple Podcasts

‎Show Noah Kagan Presents, Ep Answering Your Questions #10 - Sep 2, 2022

https://podcasts.apple.com/us/podcast/answering-your-questions-10/id1187402810?i=1000578170870

WATCHING

The advice young people need to hear.

Simon Sinek talks about why Gen Z is the least resilient generation, the impact of COVID on the workplace, and explores whether or not ‘mindset’ is a privilege. It’s a wide-ranging conversation on what can sometimes be difficult topics.

DEAL FLOW

The latest venture funding from around the globe:

WEB3 ROUNDUP

News on blockchain/web3:

JOB BOARD

Explore openings at our portfolio companies: 

Social Leverage Job Board

Search job openings across the Social Leverage network.

https://jobs.socialleverage.com/companies

Featured Jobs:

Account Executive

Seattle, Washington, United States (Remote)

https://boards.greenhouse.io/logixboard/jobs/4657521004

Director of Program Management

Remote - United States

https://boards.greenhouse.io/narvar/jobs/4539360

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