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Social Leverage Letter | Issue #4

Social Leverage Letter | Issue #4

Tradeoffs, Brand Magic, and Scaling Good Habits

Pete Weishaupt
September 26, 2021

The Social Leverage Letter is a weekly newsletter for early-stage seed startups and investors. Receive it directly in your inbox every Sunday. Subscribe now.

Ever wonder what it's like to work with Social Leverage? Hear from some of our founders:

READING

Farnam Street

Tradeoffs: The Currency of Decision Making

"Economics teaches you that making a choice means giving up something." — Russ Roberts

Every day we're faced with choices on how to spend our time and our money. Many of us don't fully understand the costs and importance of tradeoffs:

"The irony is that those who know how to make tradeoffs can get so much more out of life than those who try to get everything."

Every decision we make has opportunity costs. If you think you can have it all, you'll likely wind up with nothing.

LISTENING

Infinite Loops

Rory Sutherland, Vice Chairman of Ogilvy, discusses his new book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. He covers the relationship between marketing and innovation, the importance of framing, and explains "stated" versus "revealed" preferences.

‎Infinite Loops: Rory Sutherland: Human Behavior, Innovation, and Alchemy on Apple Podcasts

‎Show Infinite Loops, Ep Rory Sutherland: Human Behavior, Innovation, and Alchemy - Jul 23, 2020

https://podcasts.apple.com/us/podcast/rory-sutherland-human-behavior-innovation-and-alchemy/id1489171190?i=1000485818973

WATCHING

James Clear

Scale your habits down to something that is very easy to do.

TWEET OF WEEK

Design Flaw

When a security gate appears to be designed like… er…a ladder. #fail
— Paul Craven (@CravenPartners)
Sep 21, 2021

JOB BOARD

Each Sunday we highlight exciting opportunities at our portfolio companies:

Introvoke - Growth Marketing Lead (Remote)

About the Role We are looking for a kickass marketing guru to join Introvoke’s growing team as a Growth Marketing Lead. You will define the company’s winning marketing strategy/positioning, and will have tangible impact on the company’s growth. This position reports directly to the CEO. The position is an excellent opportunity to contribute to a startup at the cutting-edge of live video technologies while having a seat at the table of executive decisions as we scale. We've taken a non-traditional path to success and we're looking for someone with the grit and flexibility to join the team.

https://jobs.lever.co/introvoke/10111e4f-f670-4479-a25e-62d330989156

Full Stack Web Engineer, Mid to Senior Level - Fantasy Sports Company, Inc.

LocationPreference toward San Diego, California or Milwaukee, Wisconsin.Will consider strong candidates anywhere in the contiguous United States.Our HQ is located in Carlsbad, CA conveniently off I-5 Freeway and Palomar Airport Road.About Fantasy Sport...

https://apply.workable.com/fantasy-sports-company-inc/j/E71F9A6B2B/

Check out all of our portfolio companies at Social Leverage.

Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.