Social Leverage Letter | Issue #4

Tradeoffs, Brand Magic, and Scaling Good Habits

Pete Weishaupt
September 26, 2021


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Ever wonder what it's like to work with Social Leverage? Hear from some of our founders:


Farnam Street 

"Economics teaches you that making a choice means giving up something." — Russ Roberts

Every day we're faced with choices on how to spend our time and our money. Many of us don't fully understand the costs and importance of tradeoffs:

"The irony is that those who know how to make tradeoffs can get so much more out of life than those who try to get everything."

Every decision we make has opportunity costs. If you think you can have it all, you'll likely wind up with nothing. 


Infinite Loops

Rory Sutherland, Vice Chairman of Ogilvy, discusses his new book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. He covers the relationship between marketing and innovation, the importance of framing, and explains "stated" versus "revealed" preferences.


James Clear

Scale your habits down to something that is very easy to do.


Design Flaw


Each Sunday we highlight exciting opportunities at our portfolio companies:

Check out all of our portfolio companies at Social Leverage

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Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.

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