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Social Leverage Letter | Issue #3

Social Leverage Letter | Issue #3

Leveraging the Portfolio, Factional Assets, Storytelling, and Insight from an Ad Man

Pete Weishaupt
September 19, 2021

Hard to believe it's Sunday again already. First up are some updates to our YouTube channel. Next we're taking our SL Founder in Focus interview videos and distributing them as podcasts through Apple and Spotify. And finally, join us on Instagram! We continue to leverage our portfolio companies in our media outreach. The Social Leverage Letter is produced using Beehiiv, and our YouTube/Podcasts are recorded using Introvoke.

READING

Rally

Consider the Aston Martin V8 Vantage. Just 534 were built over a production run spanning 1977 to 1989. Getting your hands on one was an exhaustive and expensive proposition. Until now.

Enter our portfolio company Rally:

Aston Martin V8 Vantage

Motoring press dubbed it "Britain's First Supercar."

https://everydaydriven.beehiiv.com/p/aston-martin-v8-vantage?

LISTENING

The Marketing Book Podcast

You'll learn the science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging.

The Marketing Book Podcast: "Everyday Business Storytelling" by Janine Kurnoff

Marketing Book Podcast interview with Janine Kurnoff, co-author of "Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience."

https://www.salesartillery.com/marketing-book-podcast/everyday-business-storytelling-janine-kurnoff

WATCHING

Confessions of an Ad Man

Creative director, copywriter, and author Dave Trott gives a history lesson of GREAT advertising by reviewing 25 commercials:

JOB BOARD

Each Sunday we highlight exciting opportunities at our portfolio companies.

Full Stack Web Engineer - Fantasy Sports Company, Inc.

LocationPreference toward San Diego, California or Milwaukee, Wisconsin.Our HQ is located in Carlsbad, CA conveniently off I-5 Freeway and Palomar Airport Road.Will consider strong candidates anywhere in the contiguous United States.About Fantasy Sport...

https://apply.workable.com/fantasy-sports-company-inc/j/E71F9A6B2B/

Check out all of our portfolio companies at Social Leverage.

Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC.