The Sin of Moral Equivalence, Alpaca raises $15M, and "The Change Maker"

Social Leverage Letter | Issue #111

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“We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Sometimes we must interfere.” -Elie Wiesel

San Mateo-based startup Alpaca (Fund III) has secured $15 million in additional funding. This funding will accelerate the company's expansion in Asia, where it already serves over 5 million end-users via more than 100 corporate partners. Alpaca offers stock and crypto brokerage trading services via their API.

Financial advisors are shifting their focus from selling their expertise as money managers to asking better questions and understanding their clients' goals, values, interests, and behaviors. Investors now seek a partnership with advisors who know them and align investments with their values. Seeds (Fund IV) introduces assessment tools to categorize clients into unique investor mindsets, with this article highlighting the "change maker" mindset.

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