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Selling Startup Stock Options in Secondary Markets, The Top Emerging Vertical SaaS Companies, and the 1up Approach to User-Centric Design

Social Leverage Letter | Issue #91

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The demand for liquidity amongst startup employees in the private market has increased as IPOs have been limited and pre-IPO equity retains value. Secondary sales, where shareholders or their advisors organize the trade, are the primary option for selling private company stock options or shares. However, selling in the secondary markets comes with restrictions imposed by the company, and information asymmetry between buyers and sellers is high, entering Secfi (Fund III).

In a collaboration between Bain Ventures and Headline, this Vertical SaaS top 50 list was published. The list includes companies from many different sectors such as healthcare, logistics, construction, transportation, and more. Amongst the list of companies was Walla (Fund III), Arcol (Rief Ventures), Pangea Health (Twelve Below), and PermitFlow (1Sharpe) .

1uphealth (Fund III) is a healthcare company that uses user-centric design to create products that are easy to use and understand. They do this by conducting user research, testing prototypes, and getting feedback from users. As a result, their products are more effective and efficient.

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Affiliate Disclosure: Social Leverage Group, LLC ("SLG"), Social Leverage Capital Fund I, LP ("SLC"), Social Leverage Capital Fund II, LP ("SLCII"), Social Leverage Capital Fund III, LP ("SLCIII") and Social Leverage Capital Fund IV, LP ("SLCIV") are all distinct entities from Social Leverage, LLC ("SL"). Social Leverage is not a registered investment advisor. SLC, SLCII, SLCIII, SLCIV, SLG and SL have used the logo and branding of Social Leverage with the permission of Social Leverage Group, LLC. Social Leverage Letter | Issue #90