Local Legends, the Perfect Scrotum, and Google Search

Social Leverage Letter | Issue #123

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With the split of talent between tours like PGA and LIV Golf, ‘local legends’ are expected to fill the void in sports viewership. The rise of digital platforms and sports betting, along with the increasing use of AI in broadcasting, are seen as enablers for these local athletes to gain more attention and financial support. 

The article from WIRED, titled "My Balls-Out Quest to Achieve the Perfect Scrotum," explores the growing market of male grooming products, particularly those aimed at scrotal care - enter Manscaped (Fund III).

The article from Search Engine Land details Google's search and ranking process as explained by Google's Pandu Nayak. It covers various aspects like indexing, retrieval, algorithms, and the use of machine learning models. Nayak discusses Google's approach to creating a comprehensive index of the web, the importance of document quality in retrieval, and the role of various ranking signals.

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