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Doubling Down on Newsletters, Startup Equity Simplified, Direct Indexing's Rebirth, and more...

Social Leverage Letter | Issue #99

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3 articles, 2 podcasts, and 1 video.

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With a bit of effort, an idea can translate from a neuron to a napkin. The Beehiiv team (Fund IV) recently sat down with Joel Hansen, Kernal’s marketing advisor and newsletter creator, to discuss his approach to building an ideation hub and marketplace for the startup world. 

Secfi's (Fund III) advisors have experience working with startup equity and can help employees understand their options and make informed decisions. This article tells the story of a sales director at a cybersecurity unicorn who had been granted a significant amount of equity in the company as part of his compensation package, however he didn't know much about how to value his equity or how to make the most of it, enter Secfi.

Direct indexing has been an investment strategy that is not well understood by most consumers. Financial advisors can use direct indexing to create customized portfolios for their clients, but the literature on direct indexing is often heavy on financial jargon and difficult for the average investor to understand. The key to making direct indexing more accessible to consumers is to provide better education and simplify the explanation of the strategy.

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